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Principios de mercadeo
by Céspedes Sáenz, Alberto
Publication:
Bogotá: Ecoe, 2010
. XXII, 487 p. ;
24 cm.
Date:2010
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Fundamentos de mercadotecnia
by Kotler, Philip
Publication:
México : Prentice-Hall Hispanoamericana, 1985
. xxiii, 648 p.
, Traducción de : Marketing essentials. | Glosario : p.623-633.
24 cm.
Date:1985
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Mercadotecnia
by Fischer de La Vega, Laura Estela
Publication:
México: McGraW-Hill, 2011
. xiii, 273 p.
Date:2011
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Fundamentos de marketing
by Stanton, William J.
Publication:
México : McGraw-Hill Interamericana, 2007
. xxv, 741 p. :
, Glosario : p. 715-729.
27 cm. +
Date:2007
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Marketing /
by Kerin, Roger A.
Publication:
México : McGraw-Hill, 2014
. xxxvi, 714 p. :
, Glosario : p. 682-693. | Incluye índice.
27 cm.
Date:2014
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2012
. xxii, 657 p. ;
27 cm.
Date:2012
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Marketing experiencial : , la revolución de las marcas /
by Lenderman, Max
Publication:
Madrid : Esic, 2008
. 277 p. ;
24 cm.
Date:2008
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Marketing digital : , estrategia, implementación y práctica /
by Chaffey, Dave.
Publication:
México : Pearson Educación, 2014
. [632] p. :
, Glosario : p. G1-G28.
28 cm.
Date:2014
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Introducción a la administración de las organizaciones , enfoque global e integral
by Bernal Torres, César Augusto
Publication:
Bogotá : Pearson Educación, 2014
. xxi, 410 p. :
24 cm.
Date:2014
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Fusión perfecta, neuromarketing: , Seducir al cerebro con inteligencia para ganar en tiempos exigentes
by Álvarez del Blanco, Roberto Marcos
Publication:
Madrid : Pearson Educación | Prentice Hall / Financial Times 2011
. xxi, 237 p.
24 cm.
Date:2011
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Dirección de marketing
by Kotler, Philip
Publication:
México: Pearson Educación, 2006
. xxxix, 729 p., [24 p.] :
26 cm.
Date:2006
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Marketing
by Kotler, Philip
Publication:
Madrid, España Prentice Hall | Pearson Educación 2004
. xxvii, 758 p.
27 cm.
Date:2004
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Marketing municipal /
by Asensio Romero, Pedro
Publication:
Madrid : Díaz de Santos, 2008
. xx 200 p. :
22 cm.
Date:2008
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Innovar o morir : , cómo obtener resultados excepcionales con poca inversión /
by Morales Nieto, Enrique.
Publication:
Bogotá : | Madrid : Ediciones de la U ; | StarBook, 2015
. 366 p. :
24 cm.
Date:2015
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Neuromarketing : , marqueteando los deseos /
by Díaz Chuquipiondo, Richard.
Publication:
Lima : Editorial MACRO : | Business Management BM, 2014
. 180 p. :
24 cm.
Date:2014
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Mercadeo en la práctica 1 : , generalidades, análisis, planeación y ejecución /
by Villa Gómez, Carlos Fernando.
Publication:
Medellín : Carlos Fernando Villa Gómez, 2006
. xv, 227 p. ;
22 cm.
Date:2006
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Fundamentos de mercadeo /
by Forero Molina, Sara Catalina
Publication:
Bogotá: Ecoe Ediciones, | Ediciones USTA, 2016
. 304 p.;
/ 24 cm.
Date:2016
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Lecturas seleccionadas de mercadeo
by Octavio,Serna,Luis | Nieto,Estrada,Jorge Mario
Publication:
Medellin; Asomercadeo 2009
. 217p;
23cm
Date:2009
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